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- The Clean Edge Razor is an improved edition of the existing refill cartridge and non-disposable razors in the market. In between 2009- 2010. the male personal care and grooming products attained a growth rate of 5% while women’s products attained 2% in the same timelines. Paramount being a prime participant in the industry had the advantage to analyze the changes in consumer behavior …
- Clean Edge Razor Case Study Analysis Paramount. a well established and globally recognized personal care product company has developed their latest and highly innovative non-disposable shaving razor called Clean Edge.
- By positioning the Clean Edge Razor as a niche product. the brand equity of Pro and Avail won’t be as affected as if the Clean Edge Razor was positioned as mainstream. The current customer segment for emotional shavers is 39%. With over 1/3 of the customer segment involved with emotional razor purchases there is a decent sized market that could use the benefits of the Clean Edge Razor. * The . . .
- Clean Edge Razor: Case Analysis Prepared by: Ankur Patel (B14133) Nikhil Arora (B14159) Sumit Periwal (B14180) Case Overview Paramount Health and Beauty Company. a leading producer of consumer products in Health. Cleaning. Beauty and Grooming. will soon be launching a non-disposable razor that promises to improve the overall shaving experience to a new level.
- The paper through a series of economic analysis. including the background the razor market. razor market segments. consumer behavior. competition between producers. the feature of Clean Edge Razor and so forth. to got a positioning recommendation. brand name and budget recommendation to help product manager of company. Randall. find the right answer.
- Razor — Clean Edge. which is scheduled to launch in January 2011. To provide precise marketing and advertising advice. this report begins with a summary elaborating on the components regarding the current situation of Paramount and current U. S. razors market analysis. This report will then assess competitors positioning. cannibalization possibilities. and current target customer behaviors . . .
- Profit and Loss Forecasts for Clean Edge Under Niche and Mainstream Scenarios ($ in Millions) Niche Mainstream 1 2 3 Unit sales — Razors Dollar sales — Razors Unit sales — Cartridges Year 1 1. 0 $ 9. 09 4. 0 Year 2 1. 5 $ 13. 64 10 Year 1 3. 3 $ 25. 84 9. 9 Year 2 4 $ 31. 32 21. 9 4 5 Dollar sales — Cartridges Total dollar sales $ 29. 40 $ 38. 49 $ 73. 50 $ 87. 14 $ $ 61. 58 87. 42 $ 136. 22 $ 167. 54 6 7 8 . . .
- Abstract After three years of development. Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin. allowing for a closer shave.
- The product- Clean Edge Razor. that they nave released. is also technologically in the current market. Weaknesses best The company does not have a slice in the 37. 2% of the pie that corresponds to the super premium segment which has immense potential. Also there is a risk of launching the product in the wrong segment or positioning it wrongly.
